Overview
What the product does, in the two paragraphs someone will actually read before deciding whether to keep scrolling.
Pricing
Three plans, one of which is free forever, and a sentence explaining what triggers a move between them.
Security
Certifications, encryption and the link to the trust centre for the people who will ask for evidence.
Support
Who answers, when they answer, and what the median response time actually was last quarter.
FAQ
The six questions sales gets asked most, answered without hedging.